JOIA by Iberostar

Iberostar Hotels & Resorts believes in pioneering responsible tourism through its commitment to a circular economy. What exactly is a circular economy? Well, it entails designing out waste and pollution and promoting sustainable practices. A circular economy focuses on the value of the materials we use by reusing and recycling plastics to prevent their release into the environment. Iberostar has already eliminated the use of single-use plastics in its hotel rooms, and now they're turning towards its goal to be waste-free by 2025 and carbon neutral by 2030!

It's no secret that people love to flee to the coast for a vacation, but coastal communities and marine environments are in distress and need our help. That's why Iberostar has prioritized the protection of coastal ecosystems and improving coastal health to secure the future of coastal communities, businesses, and vacations. The Coral Reef Lab at Iberostar Selection Bavaro has helped restore ocean coral in the area, and the Mangrove Restoration Program in the Dominican Republic has helped offset carbon dioxide emissions and mitigate climate change.

Overfishing is not only a threat to the global biodiversity of our oceans, but it threatens the communities that depend on seafood for their livelihoods. The cultural heritage around the gastronomy of seafood is a treasured component of coastal cultures, so Iberostar wants to preserve it for generations to come. Iberostar is shifting to a regenerative model of responsible seafood practices that prioritizes environmental sustainability, livelihoods of communities, and economic viability. By 2025, Iberostar Hotels & Resorts aims to work solely with local and sustainably rated fisheries and promote 100% responsible seafood consumption!